rationale: As difficult as it is to determine and articulate a dynamic vision for the future, implementing that vision is even harder. Establishing a powerful Strategic Direction is worthless without an intentional, effective Operational Focus of effort. It takes an approach that aligns the whole of your organization to make the difference.

outcome: Leadership (governing board, primary staff) develops and implements a solid Strategic Direction. And then, staff develops and implements the Operational Focus that is aligned with the Strategic Direction established by primary leadership.